History of Traffic Exchange
The first traffic exchanges date back to the beginning of the web and were primarily used by organizations to share sites between employees.
Around 1994 traffic exchanges moved from corporate intranets to the web and, two years later, when traffic exchanges began to charge for traffic, the concept changed from a tool for locating interesting sites to a commercial one.
In a web traffic generation exchange system, one would submit a website to a traffic exchange network and browse other member sites to earn credits, which enable their sites to be viewed by other members through the surf system and thus the site traffic increases.
Soon the old method of traffic exchange systems became obsolete because the web changed dramatically.
Alternative to such systems started to appear in the past several years. The person who invented the new networks of high-quality advertising possibilities was a brilliant programmer from Ukraine named Stanislav Telyatnikov. In 2004, his first ad platform of the new kind was put to the test. In 2007, it was launched under the name MarketGID. The methodology had never been used before, so MarketGID became the originator of the new era of content advertising. Using this content driving system is an easy and efficient way to attract more visitors to blogs and websites. In 2008, an English version of MarketGID appeared at a subdomain (us.marketgid.com). Today we are simply called Mgid.com.
Later, other companies started to use this business model, which resulted in the appearance of clone ad platforms.
The new networks (sometimes referred to as web 2.0 traffic exchange) use a whole new model for traffic generation involving a traffic widget. The widget is placed on a website and displays the most interesting content from the network. If the reader is interested in something seen in the widget, they click it and are transferred through the transition page to the site where the post originated. The traffic received from this type of exchange is considered organic and thus does not violate the rules of banner ad networks. Unlike older traffic exchange services, which used banners, this new system makes use of the attraction ability of the post, its title, and featured image.
As bloggers and publishers started to recognize the use and high efficiency of this new system, they became really popular due to this kind of traffic generating systems ability to increase a website's visitors dramatically in just a few days.